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Leads Generation Campaign for Brokerage Agency
Description: Leads generation for brokerage agency that registered companies at Frankfurt Stock Exchange.
Client: Brokerage agency from Canada.
Challenge: With very high competition among companies that offer services of registering companies at stock exchange, our client faced poor customer flow. So the main task was to generate leads for his brokerage by using all possible marketing tools: blogging, social media, networking.
Solution: For this leads generation campaign we decided to use social media as a basic tool. Our marketing specialists generated unique content for social websites: we posted to Facebook, arranged cross-posting to relevant groups and communities, shared content on discussion websites like Quora, Disqus and Linkedin groups. We also published articles and reviews to blogs, launched ad campaigns on Google and to improve website performance on google search we also used link building. To run campaign effectively and better leads generation we used graphic content and included uniquely-designed images to every item. Then, all information on leads was shared with their sales office from the USA for further leads’ nurturing. Sales team was provided with not less than 2-3 leads weekly.
Technologies: SEO, Social media, Content writing, Photoshop, SEM.
